A brand is much more than a logo. A brand is the very essence of an organization – what it stands for, what it promises, what it delivers, and how it makes people feel. How does an organization express its brand effectively? By having a well-developed brand guide. South Piedmont’s Brand Guide provides brand standards that must be met when writing or designing all types of official communication and marketing materials. Following the guidelines here will ensure that South Piedmont is presenting itself consistently, continually elevating its visual aesthetic, and always enhancing its brand identity.
The South Piedmont Brand Guide seeks to provide standards for logo usage and color palettes, website and social media best practices, and important information to ensure that all messages about South Piedmont are clear and consistent. Any questions related to information in the manual should be directed to marketing@spcc.edu.
Access Brand Assets
Brand assets are available for download through the South Piedmont brand guide.
Vendors seeking to use South Piedmont brand assets should consult with Marketing & Communications by emailing marketing@spcc.edu.
Employees in need of branding assistance can submit a marketing ticket. Employees may access PowerPoint, letterhead, and other branded materials on Alli Access.