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Marketing & Communications

TELLING OUR STORY

Marketing & Communications supports the College’s mission through a variety of efforts, including:

  • Branding
  • Website/maintenance
  • News stories published to spcc.edu
  • Media releases and placements
  • Paid advertising campaigns
  • Social media
  • Internal newsletter
  • Event support
  • Printed collateral
  • Enrollment/event campaigns

Need our service? Request a form below!

Need to download our official Brand Guide? Download them right here!

Our Brand Guideline offers:

  • Primary Logo/Secondary Logo/Brandmark: Page 16
  • Sub Brand Assets: Page 19
  • Fonts: Page 21
  • Brand Templates: Page 23
  • PowerPoint Template: Page 24
  • Email Signature: Page 24
  • General information the South Piedmont brand!

THE IMPORTANCE OF A BRAND GUIDE

A brand is much more than a logo. A brand is the very essence of an organization – what it stands for, what it promises, what it delivers, and how it makes people feel. Amazon founder Jeff Bezos has been quoted as saying: “A brand is what people say about you when you’re not in the room.” Logos, images, and communication and marketing materials are ways that an organization expresses its brand. But how does an organization express its brand effectively? By having a well-developed brand guide. South Piedmont’s Brand Guide provides brand standards that must be met when writing or designing all types of official communication and marketing materials. Following the guidelines here will ensure that South Piedmont is presenting itself consistently, continually elevating its visual aesthetic, and always enhancing its brand identity.

BRAND GUIDE – South Piedmont Brand Guide

CONTACT US

If you need to submit a marketing request, please visit: Marketing Request Form.
Reach out to our team at marketing@spcc.edu if you have any questions or content ideas.

What's My Path?